Systematic Approach to Marketing

Systematic Approach to Marketing: Getting The Foundation Right

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What will you learn:

  • How people make their purchasing decisions
  • Kano Model, Quality Criteria, Motivators, Demotivators
  • What is Value Proposition Design, Gains Pains Jobs model
  • How to design and advertise products so that they get a massive response

Who needs to join:

  • Must have: SEO people, Amazon people, Switzerland people, researchers, managers, keyword researchers
  • Optionally: everyone – to understand how people make their purchasing decisions

Why to join:

  • To get a solid foundation to develop as a marketer
  • To create articles, ads, and products that sell well and touch the audience
  • To evaluate the ads, ideas, concepts, products using objective facts, not subjective opinions
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