Why join EMRG?
Our Lines of Business
Yes, we work in several directions that may appear to be a little diverse: investments, online media/affiliate marketing, SaaS/online products, and eCommerce.
There are two reasons for this: synergy and learning.
As founders, we try to maximize learning for ourselves and for our team. Nothing can provide more insights than watching how several different businesses grow, solving their unique problems and extracting universal management principles that can be applied to other businesses.
The synergy aspect works as follows: the experience in eCommerce and SaaS helps us to bring more value to the visitors of our online media, while our investment expertise enables us to raise capital and scale faster.
This gives a unique opportunity for our team to work with managers and leaders with a wider world view and have zones of responsibilities in two, three, or four different businesses and industries, thus maxing out their learning experience.
The investment line of business is represented by two wings: ZAG and EMRG Financial.
At ZAG, we create and develop financial brands, working with the most innovative Swiss companies. Our clients have received numerous reviews from world-class celebrities and have also been reviewed by the world’s largest media outlets, such as The New York Times, The Washington Post, and Forbes. Also, with our help, they have raised over $20M during the last 3 years.
Our second wing, EMRG Financial, helps investors to tap into the alluring market of online media and affiliate websites, sourcing, structuring deals, and functioning as a money manager.
Online Media and Products
We run a range of online media and marketplaces that review products and services in various niches, from large home appliances to skincare.
Our approach differs from that of the affiliate industry: we consider our media as brands that exist to help people to make better choices, not just sources of traffic and affiliate commission.
Our long-term strategy is to accumulate assets and implement a vertical integration strategy, venturing into affiliate platforms, eCommerce, and physical brands, where we can enjoy the synergy on the level of brands and on the level of data/data analysis.
We own several home decor brands that are sold on Amazon and via distributors.
Our businesses operate according to the long-tail model. We avoid competitive niches and instead produce customizations of products for hundreds of specific niches where there is no competition.
The core part of our work is data analysis: we employ machine learning and demand forecasting to choose the most profitable customizations and to optimize our inventory reserves, and thus free up our working capital.
Our growth process
ex-CEO of Intel
Andrew Stephen Grove was a Hungarian-American businessman, engineer, and CEO of Intel Corporation. He escaped from Communist-controlled Hungary at the age of 20 and moved to the United States, where he completed his education. Grove was the third employee and eventual third CEO of Intel, transforming the company into the world’s largest semiconductor company.
Founder of Bridgewaters
Raymond Thomas Dalio is an American billionaire investor and hedge fund manager. Since 1985, Dalio has served as co-chief investment officer of the world’s largest hedge fund, Bridgewater Associates. Dalio is regarded as one of the greatest innovators in the finance world, having popularized many commonly used practices, such as risk parity, currency overlay, portable alpha, and global inflation-indexed bond management.