EMRG Capital specializes in financing projects within the affiliate marketing industry.
Founded by two partners who have launched and scaled online businesses for many years, our firm has a unique competitive advantage. We recognize the many opportunities and risks in the online industry: what can be taken as collateral, what can be sold (where, how fast, and for how much), what can damage the assets, where to look for synergies, what management expectations to set, and where the line between the luck and effort is.
These insights are reflected in the agreements and instruments we employ to capture the upside, hedge the downside, and ensure the principal’s safety.
We invest and actively participate in the development of companies. We provide management consulting services to help them recognize synergies, systemize their processes, attract and motivate the best talent, cut costs, introduce new monetization methods, and much more.
What we do
At EMRG Capital, we purchase, merge, grow, and exit online businesses in the affiliate marketing industry.
We invest in profitable affiliate online businesses looking to scale and make an exit.
We provide them with investments and ongoing management consulting to help facilitate growth: 30% to 50% annually*.
We also merge the acquisitions to cut costs, achieve increased economies of scale, and create internal portfolio diversification.
Finally, we reposition our portfolio companies as technology businesses, helping them develop internal technology and leverage their data. This repositioning creates additional multiples growth.
The aggregation factor alone, net of operational and strategic improvements, leads to up to 60% capital growth due to the difference in EBITDA multiples between the smaller and larger assets.
We are a reliable and resourceful partner to our portfolio companies. We help them systemize their businesses, hire the best talent, improve their business model, find novel monetization methods, acquire other assets, cut costs, automate the processes, and much more. The powerful resonance between our operational expertise and our investees’ understanding of their niches enables exponential growth.
• Product review websites
• Value discovery
• Management consulting
• Technology consulting
• Asset sales