Basic principles of optimizating your site for conversions
Who needs to join:
Must have: Developers, product managers, publishers, managers of all kinds, researchers
Optionally: SEO – to understand how to improve our websites; to be able to come up with better ideas; to be able to grow to a managerial position / take over a more complex job
Why to join:
To be able to calculate conversion rate
To understand how to create better products
To make it easy for potential customers to reach you